CentralWeb : from the first steps of the Internet to webmarketing expertise
1993. When they discovered the then called ‘information superhighways’, Rolland Samson and Philippe Gautier foresaw the potential for what the Internet could bring to companies. They left their respective positions within a big IT group and Philips’, founded CentralWeb and like pioneers went into an exciting adventure when at the time, nobody bet on other than Minitel.
Their idea: to provide companies with a business tool which salesmen had always dreamt of thanks to the Internet websites. They so created a pure web agency.
2000. Dthen with the Internet evolution CentralWeb has been through different phases especially listing in the early 2000s as forerunners, again.
2007. It’s that listing expertise acquired through the years which enabled CentralWeb to use Web marketing as an essential component of a lead acquisition strategy.
Today CentralWeb makes 80% of its turnover in France and 20% abroad: Italy, Spain, Germany and Morocco.
Philosophy: a durable customer relationship
Depuis la création de CentralWeb, le but de Rolland Samson et Philippe Gautier est d'avoir une véritable démarche de soutien aux PME dans leur développement. Une démarche constructive qui repose sur l'échange et s'inscrit dans la durée.
Since the creation of CentralWeb Rolland Samson and Philippe Gautier’s goal is a real supportive approach of SMEs in their development: an exchange and long-term based constructive approach.
That exchange and conviviality are even felt in the relationships between CentralWeb co-workers: passionate persons who work independently but together to develop customer loyalty with technique, reflexion and the setting of innovative solutions.
Functioning: customer loyalty
CentralWeb team is very proactive and backs the customer and anticipates his needs: a partnership dedicated to performance.
That’s how the geographically distributed salesmen offer all CentralWeb’s solutions.
A project manager defines the project and backs the functioning technical choices.
A daily support is set up by the marketing and listing web team upstream and from the online publishing.
CentralWeb invoice system is based upon recurrence and that’s why customer loyalty is anchored in corporate culture: a strategy where the team listens to its customers all along the project.
Perspectives: R&D, export and subsidiaries
CentralWeb has always based its development on R&D (research and development) with almost 20% of its turnover reinvested every year.
R&D programs are supported by OSEO.
CentralWeb's future will also go through foreign development with support from COFACE.
Finally, CentralWeb's CentralWeb’s growth will also be internal, especially creating subsidiaries of which Perfoweb.
Over 500 Internet websites created.
Richness through diversity.
CentralWeb is in charge with the whole customer’s digital promotion therefore its team is rich with skills and multiple profiles.
That’s why salespersons, project managers, developers, graphic designers, listing specialists, integrators and technicians are federated around a same client to bring his project to fruition.
In order to complete its offer and answer as fairly as possible to its clients’ problematics (identity, context and objectives) CentralWeb also surrounds itself with trustworthy external resources.