How should you go about choosing the right BtoB keywords?
Reply : Carefully choosing the keywords to use when writing your texts for a B2B audience means that you must identify the requests your potential customers might type into search engines in order to find information about the products and/or services offered on your site.
Don’t hesitate to include synonyms, professional terms, brand names, possible spelling mistakes, etc. Don’t forget to use singulars as well as plurals, and to place your words with and without any accents/punctuation marks where possible (photo captions or diagram text).
I manage my Adwords online. Why should I need CentralWeb?
Reply : The added value that Central Web is able to bring to you is not simply limited to managing the campaign via the Adwords interface.
The main issue is to attract qualified B2B traffic that generates sales and optimises the conversion rate in order to give you a competitive advantage. Our tried and tested reporting tools are performance ""maximisers"" for your online campaigns.
Is the number of new contacts generated, and consequently your charges, unlimited?
Reply : Our B2B Performance solution is designed to generate qualified contacts in line with your capacity and your growth objectives.
Monthly charges are capped to enable you to plan effectively, the number of new contacts generated, however, is not limited.
Should the site’s editorial content be written with search engines in mind?
Reply : Always remember that although search engines analyse the words in your texts, only the Internet user is able to make any sense of them. Your content must therefore always meet the needs of the Internet users who visit your site. Documents, visuals, white papers, analyses, interviews… always write your page content for your readers and not for the search engines.
And your content must be brought to the forefront to attract the Internet users who, on average, only take 3 seconds looking at a page to determine if the page is relevant to their search.
And finally, your content must involve the readers, to bring out a whole range of emotions in them.
What are the benefits of a visibility audit?
Reply : "The CentralWeb visibility audit is a snapshot at a given moment of the visibility of a particular site in terms of a number of selected requests, including the positioning of other players active in the same market.
The visibility audit consists of 7 sections which analyse different visibility factors. It is conducted by our best consultants and aims on the one hand to observe gaps in performance and on the other hand to propose a suitable action plan for the site and its benchmark."
What is SEO?
Reply : SEO is an operation that consists of reworking your site’s internal elements (editorial content, web ergonomics and formatting of text and visuals, tree structure and page interlinking, page display time, etc.) and also its external elements (netlinking, blogs, social media, sponsored links, etc.) in order to increase traffic from search engines.