Our references

RINCO Ultrasonics

Design and production of ultrasonic cutting equipment.

Disappointed by traditional prospecting techniques, RINCO Ultrasonics turned to CentralWeb to develop a real lead generation and qualified contact strategy proper to each subsidiary across the world (China, Switzerland, France, India, Germany, etc.). With the setting of BtoB Performance, Rinco Ultratonics rethought its commercial development acquiring a supplementary prospecting tool having a real-time visibility: qualified leads proper to each website.

GPH Levalair

With a website dedicated to light handling helping tools (forklift trucks, charging manipulators, elevating tables and gallows) GPH Levalair evolves in a very competitive sector: visibility is linked with product listing on professional portals, positioning in search engines and the brand’s general fame.
CentralWeb strategy: current situation audit to optimise website arborescence and editorial content in order to gain natural listing positions as well as reinforcing visibility within professional portals among fee-paying results proposed by search engines.

Fixator

(Lifting winches, lifting cradles & lift manufacturer winches)

To launch its new lift winch range, Fixator created a Viadeo profile to communicate directly with lift manufacturers. Its goal was to know their expectations and experience feedbacks concerning Fixator products and those of its competitors in order to indentify research and development evolution sources.

Distripack

Hooping and banner machines, enterprise material retail

Upon CentralWeb advice, Distripack led an emailing campaign to sell production and machining stock of a company in termination of business (conveyor belts, conception machinery, etc.). That campaign was sent to a prospects and customers’ database.

MDM

Logistics packaging and supports

In order to ensure an immediate and effective visibility of a MDM product catalogue, CentralWeb first selected existing professional portals according to the generated leads’ quality (ROI analysis), competitors’ ‘fee-paying’ presence, spotlight share compared with targeted prospects and the types of products to promote.
Then, an assessment on the impact of the site’s ranking was led, in order not to penalize natural listing. Both texts and pictures were dedicated to each medium to avoid any risk of duplicate content.

Ischebeck

Sales and rental products for Construction and Civil Engineering

To enable Ischebeck to conquer new prospects on both Algerian and Moroccan markets whereof the company was still absent, CentralWeb orchestrated the landing page set up so that the cost per lead (CPL) was insured.
A keyword acquisition campaign proper to each country was set up to control the CPL and adapt announcements and landing pages’ messages to local language nuances. Landing pages’ pictures were also chosen according to the most important local business application.

Fichet Point Fort

(Reinforced doors)

To reinforce the natural ranking of a lead acquisition specialised mini-website on a very generic problematic, several blogs about reinforced doors were created and addressed to each type of individual or professional prospects. Each blog had its own contents according to the targeted clients, problematics and goals to reach.

Brûleurs AEM

Brûleurs AEM appealed to CentralWeb in order to get not only a brand image but also a profitability based web solution.

After the project launch meeting CentralWeb proposed a total website upgrade supporting products and services’ highlighting all along the browsing. Getting in touch possibilities were made simple whatever page the Internet user is browsing.

Elegia (Groupe Dalloz)

Professional training

Elegia’s training offer is rich and changes regularly through the months. Reference management is carried out by an internal ERP to manage, among others, training offers’ daily updates, new product creation, schedule management…

Elegia’s interfacing ERP with the website’s new version was a decisive element during the website upgrade beyond the style change advocated by CentralWeb. Today it enables dynamic zones to publish results according to browsing progress and customer’s profile.

UCPA

Sports trainings and trips’ sales

UCPA’s sports activities offers are very sensitive to seasonality and change according to the time of the year. Posrank was used to audit UCPA trainings’ rank with natural listing compared with competitor’s’ in order to set up keyword acquisition campaigns.