Testimonials

Point Fort Fichet : Acquisition de contacts web qualifiés sur des expressions génériques

See website : http://www.porte-blindee.fr

Pii et la génération de leads qualifiés

Pii markets till systems for businesses and retail outlets (point of sale terminals, ticket printers, bar code readers and mobile terminals) and ticket printing systems for all types of automated units (access control terminals, tolls, automated printing of transport documentation, etc). Pii also sells label printers designed for commerce and industry. Pii is active in France, French Overseas Territories and in French-speaking Africa.

Aimed at B2B clients, Pii has had an Internet presence since the early 2000s. At the beginning of 2011, the company entrusted the design of its new website and the monitoring of its brand awareness to Central Web with a clear objective: to go way beyond the simple role of technical information support provided up until then by the site, and to turn it into a tool for generating qualified leads.

Results obtained for the acquisition of B2B leads
From the very first months, even before fine-tuning to optimise search engine performance, the monthly flow of qualified contacts was already in the thirties. These results lead us to anticipate significant growth in the number of new clients gained each year by Pii.

The advantages of the Central Web approach according to Pii
"For us, the strong points that determine the success of the approach are the results-oriented fee structure offered by Central Web, the constant monitoring of site performance levels in terms of awareness, the responsiveness to technical developments and the constant focus on the latest improvements in search engine optimisation."

See website : http://www.pii.fr

Fixator et la solution Perfolead

FIXATOR designs, manufactures and markets electric, manual and pneumatic hoists, temporary suspended platforms and permanent platforms. FIXATOR exports to over 50 countries worldwide.

Since 1999, FIXATOR has been convinced of the benefits of the Internet to acquire awareness and visibility in distant markets, and has been using CentralWeb for over 10 years now to help it increase sales.

With the BtoB Performance solution introduced in 2006, we have fundamentally changed our client portfolio and the sales figures we have achieved with out targets have soared since the last overhaul of our site in November 2009. The BtoB Performance solution has also changed the way we work and has allowed the sales teams to spend their time with qualified and high-potential contacts rather than wasting a lot of time with fruitless canvassing. With PerfoLead, leads are monitored and it gives us a clear picture of the ROI for each channel of potential customer recruitment.

Results obtained with Perfolead/BtoB Performance
- the sales figures achieved through the Internet have been growing consistently since 2006
- over 120 qualified contacts per month
- time and efficiency savings during canvassing
- instant analysis of the ROI for each webmarketing campaign

The Centralweb ""plus""
support, wide-ranging advice and responsiveness.

See website : http://www.fixator.fr

Ischebeck - BtoB Performance Solution

Ischebeck France markets (hire/sale) equipment to the construction industry. Convinced of the importance of the Internet as part of its B2B contact strategy, the company wanted to find a trusted company which it could work alongside to achieve effective results. The BtoB Performance solution based 100% on results fully met these requirements.
Results obtained: qualified B2B leads
A little over 4 months after the site went online the results were already promising: nearly 80 new qualified B2B contacts per month.

In Ischebeck’s own words
"The customer fills out an automatic callback form, we contact them immediately, the order is placed and delivered in two days. This type of contract does not include any sales canvassing costs: that’s the Central Web solution in a nutshell!"

See website : http://www.ischebeckfrance.fr