- Manage a community to exchange information
- Show an expert position in its field
- Website natural listing increase
Blog creation and management
Whether it’s created in the name of the company, a position within the company or in the
name of one of its associates, a blog enables the federation of a community around a given problematic. The blog is built on true information exchange and opinions and gives value to individual initiatives; it is a single-handedly ecosystem. It also enables the page linking towards the brand website.
CentralWeb defines the strategy to be set up with the client, from the creation and the online publishing of the blog to its management and organisation rules: content, update frequency, moderating rules…
Fichet Point Fort
To reinforce the natural ranking of a lead acquisition specialised mini-website on a very generic problematic, several blogs about reinforced doors were created and addressed to each type of individual or professional prospects. Each blog had its own contents according to the targeted clients, problematics and goals to reach.
- 60 ranking positions gained within two months
- +20% contact requests