- Keyword acquisition campaign conversion rate increase
The landing page
As part of targeted problematic keyword acquisition campaign, the creation of a page dedicated to the qualified contact request generating is highly recommended. That specific page is defined by CentralWeb with the customer. Function of the set standard: estimate request, documentation or information request.
 www.ischebeckfrance.fr |
Ischebeck
Sales and rental products for Construction and Civil Engineering
To enable Ischebeck to conquer new prospects on both Algerian and Moroccan markets whereof the company was still absent, CentralWeb orchestrated the landing page set up so that the cost per lead (CPL) was insured.
A keyword acquisition campaign proper to each country was set up to control the CPL and adapt announcements and landing pages’ messages to local language nuances. Landing pages’ pictures were also chosen according to the most important local business application.
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Result:
- 15 highly targeted requests generated within a month with a 135% ROI.
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